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15 results

Opinion Article

The Fight Against Ambush Marketing Looking to EURO 2024: A German Perspective

Over the years, sports competitions have developed into essential marketing vectors for brands of...
Lucian NOVACESCU Simeon SCHEUERMANN
Opinion Article

The UEFA Bid Process

In the following article, an overview will be provided of the UEFA bidding process, highlighting...
Rosmarijn VAN KLEEF by Rosmarijn VAN KLEEF
Opinion Article

Ambush Marketing in the Organization of Major Football Events

The only way to fight ambush marketing effectively is the prevention and the immediate repression.
Stefano LA PORTA by Stefano LA PORTA
15 result(s)