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Opinion Article

The Fight Against Ambush Marketing Looking to EURO 2024: A German Perspective

Over the years, sports competitions have developed into essential marketing vectors for brands of...
Lucian NOVACESCU Simeon SCHEUERMANN
Opinion Article

The UEFA Bid Process

In the following article, an overview will be provided of the UEFA bidding process, highlighting...
Rosmarijn VAN KLEEF by Rosmarijn VAN KLEEF
More than 50 results