Introduction
The Australian sporting landscape is one of the most competitive in the world. In Australia, there are four football codes (Football, Australian Rules Football known as AFL, Rugby Union and Rugby League) competing for fans, athletic talent, commercial and sponsorship opportunities and financial resources. Within this landscape, the Australian A-League which currently features 10 teams (including one from New Zealand) and has been in existence for 10 years has now finally reached a relative world class standard and benchmark in quality, commercial profile and fan popularity.
As Football Federation Australia (FFA) chief executive David Gallop has stated recently, the A-League attendances will break the two million barrier for the first time in its 10-year history. "We're going to go through the two-million crowd barrier for the first time. We're aiming to get 660,000 weekly viewers on Fox Sports TV channel...
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