Digital Transformation in Football - A brief review of “Cycle 3” in the sports industry

Digital Transformation in Football - A brief review of “Cycle 3” in the sports industry

Introduction

[1] [2] In 1995, Bill Gates, founder of Microsoft, attended the famous American TV show “Late Show with David Letterman”. In a very light-hearted interview, Letterman asks Gates a question regarding the big novelty back then: “What about this internet thing? Do you know anything about that?” The brief and general explanation given by Gates generated several subsequent doubts to the interviewer - and probably also to the audience -, who initially replied...

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