ECA publishes the Second Part of its “Future of Fandom” series

ECA publishes the Second Part of its “Future of Fandom” series
On 14 September 2022, the European Club Association (ECA) published the second report of its ongoing series that analyzes the future of football fandom. This time, ECA has analyzed the behavior of the younger generation of football fans across a number of markets, including emerging ones.

The 39-page “Engaging the Younger Generation of Football Fans” report focuses on the relationship between the younger generation of football fans and the sport they love. According to ECA, the report aims to shed “light on the shifts in football consumption patterns by the younger generation in a world where media and entertainment, and technology offer access to live content, on-the-go 24/7.”

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