How is changing technology affecting the delivery of football?

How is changing technology affecting the delivery of football?

It is quite clear from the interesting reading of this Special Report on the football media rights in the different legislations that in the recent years, television and new technologies caused a real revolution in the way football matches are followed and enjoyed by the fans world-wide.

Legal issues as well as very complex marketing and financial aspects dramatically influenced the entire organization of football with a direct impact even on the sport rules of the competitions, as well as on the competition’s formats. There is no doubt that even the recent introduction of the Visual Assistant Referee (VAR), although for the moment on an experimental basis only, comes from the impact of the audiovisual revolution on the game.

The European legislation has a major influence on the way the football media rights are marketed worldwide, and in particular the EU competition law enforcement has had - and is going to have in...

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