In this opinion piece, Emily Yu examines the controversy surrounding Kylian Mbappé in China and its implications for sports stakeholders operating in the Chinese market. Drawing on her personal perspective, the author discusses the cultural, historical and political sensitivities that may influence international sporting and commercial relationships, with a view to fostering greater mutual understanding and awareness of the challenges involved in doing business in China.[1]
The famous Real Madrid French player Kylian Mbappé is currently facing huge backlash in China; it all started with his interview clip, where he commented that the meme of him being painted as the founding father of China, Mao Zedong, was funny and called him a “dictator”. Then, the broadcaster added the picture of Mao Zedong but with Mbappé´s face.
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