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Football-legal
30
Jun
2020
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Ignacio TRIGUERO GEA
Broadcasting Rights & Sponsorship
Article
Spain
Football Legal # 13

Product advertising through Spanish football clubs’ sponsorship and upcoming limitations on the regulatory landscape


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Sports sponsorship has lately become a considerable profitable source of revenue for football clubs and its growth, at least prior to the COVID-19 global crisis, has continued to be irrepressible.[1]

In recent years in Spain, there has been a considerable increase in the sponsorship of football clubs and top-level players by betting companies and financial entities offering and marketing complex financial products (forex, contracts for differences [CFDs], binary options and crypto-currencies, among others).

For the current 2019-2020 season, it is noteworthy that six clubs participating in La Liga Santander (Spanish first division) are sponsored by financial entities...

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Topics
  • Broadcasting Rights & Sponsorship
Keywords
  • Betting
  • National Law
  • Sponsorship
Authored by
Ignacio TRIGUERO GEA
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