The World Cup served as a platform for the English national team, popularly known as the Lionesses, to showcase the potential of the game in England through their impressive run to the semi-finals, losing to eventual winners, the USA.
This positive momentum was carried forward domestically, with Women’s Super League (WSL) matches being played at clubs’ main stadiums for the first time - e.g. Stamford Bridge and the Etihad Stadium.
England’s semi-final loss to the USA had a global live audience of 43.6 million viewers[1], of which 11.7 million were from the United Kingdom alone.
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