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30
Jun
2014
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Nasr El Din AZZAM
Broadcasting Rights & Sponsorship
Article
Egypt International
Football Legal # 1

World Cup 2014: A Luxury We Can't Afford?


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ONAU, Disciplinary Court, 5 July 2013, no. 009/2013

ONAU, Disciplinary Court, no. 012/2013

With the most important sporting event in the world just a couple of weeks away, millions of Egyptians will yet again, be forced to miss watching the 2014 FIFA World Cup in Brazil. Stuck with only one pay TV channel airing the tournament exclusively, Egyptians will also abide to an excessive subscription fee. With a mass population that is neither accumulated on the pay-per-view concept nor able to afford extra financial burden, the general public will have to succumb another four years without following the globe’s predominant sporting event.

In late 2009, the exclusive broadcasting rights of the 2010 and 2014 World Cups went to Qatar’s state owned pay TV channel Al-Jazeera Sport, Rebranded in January 2014 to beIN Sport in the MENA region (Middle East and North Africa). The Qatari satellite channel had less than 3 million...

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Topics
  • Broadcasting Rights & Sponsorship
Keywords
  • FIFA
  • Broadcasting rights
  • Competition Law
  • European Law
  • Events of major importance
  • FIFA World Cup
  • European Court of Justice (ECJ)
Authored by
Nasr El Din AZZAM
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