Introduction
In Europe, betting companies are a significant sponsor of professional football clubs and organisations. Half of Premier League clubs, 17 of the 24 English Championship clubs and 8 of the 20 LaLiga clubs have a betting company as their shirt sponsor.
This situation differs in the Netherlands, where gambling legislation currently does not allow for new gambling operators to acquire a licence. As such, the licensing system is effectively closed, meaning there are only a limited number of licensed operators and no new licences are being granted. Currently, online and land-based sports betting may only be offered by one operator, Toto (part of the Dutch Lottery). Due to this closed system, endorsement and sponsorship deals with betting companies - such as shirt or sponsorship or...
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