For a country of India’s global stature, an area of under-performance at the international stage is sport. Notwithstanding the cricket team’s performances, and the rise of many top-10 ranked badminton players, the country’s performance in large multi-sport events such as the Olympic Games has been average at best. One of the main reasons attributed to this, is the lack of monetary support at the junior levels across sports. For the better part of 65 years since independence in 1947, the Government of India and the various state governments continued to be the main source of monetary support for athletes and sports facilities.
To incentivise investments in sport by the private sector, the Government of India introduced the Corporate Social Responsibility Rules, 2014 (the Rules), which make it mandatory for a company with a net worth of Rs. 500 crore (approx. EUR 72 million) or a revenue of Rs. 1,000 crore (approx. EUR 144...
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