Removal of Commercial Partners from a Professional Club’s Name

Removal of Commercial Partners from a Professional Club’s Name

Background

 

In China, football professionalism started at a much later stage compared to other countries, with the first professional league in China established in 1994 and the current Chinese Super League (CSL) in 2004. Then, further factors such as the immaturity of the domestic football system, corruption scandals and the poor performance of Chinese national teams in international competitions resulted in the slow development of football in the country, which is even more evident when compared to the growth speed of the country’s economy.

However, after 2009, the Government together with the Chinese Football Association (CFA) were determined to change this situation. After undertaking some targeted reform,...

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